Monday, September 24, 2018

One way BlackBerry can differentiate its smartphones is by being appealing to customers who need conservative, traditional features

Physical keyboard is a "traditional" feature. By including this in many of its latest phone models, BlackBerry already attracts those customers who like traditional features. This class of customers either doesn't like quick or radical change, or doesn't want to lose traditional features, or likes certain "power" features. Examples of such features/traits:
  • Physical keyboard.
  • Removable battery [clearly a concerted decision by phone-makers].
  • Rubberized or textured backs [these actually look pretty good] [there's a mad race towards glass backs which is making already-fragile phones even more fragile].
  • 3.5 mm headphone jack.
  • Compact/small size, but not overly skinny/thin.
  • Hardware switches to electrically disable camera, microphone, location-tracking chips, Bluetooth, and so on, without having to trust software.
  • Memory card slot for expandable storage.
  • More features can be thought.
No manufacturer seems to be catering to power users who need such features. The hunger is there, but it isn't being addressed. BlackBerry should see and seize the opportunity. There's no point becoming a "me too" and engaging in fierce competition with Xiaomi, Huawei, Lenovo, Motorola, Samsung, Nokia, LG, Oppo, Vivo, Meizu, ZTE, etc.

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