Monday, June 26, 2017

Google's competitors advertise on Google - Google knows which users click on which ads of competitors [COMPACTIDEA]

I clicked on a banner ad by Zoho on some website 2-3 days ago. Ever since, Google is bombarding me with ads of its G Suite - a Zoho competitor. So a significant disadvantage of Google's competitors having to advertise on Google's online ad services is that Google knows fully which users click on which competitor ads. It can then go after those folks with its own products, thus steering them away from competitor products. Evidence or no evidence, this is happening.

Update [27-Jun-17]: Of course, whatever we all search on Google tells Google a lot about which competitor products/services we use, at what time of the day/night, how often, and maybe even whether we use the free version or the paid one. Google, in all likelihood, already vigorously acts on this "intelligence" to "introduce" those people to its products/services who primarily use competitor products/services.

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