Saturday, February 7, 2015

Marriage bureaus and matchmakers in India can use matrimonial portals such as,, etc., to complement their profession

These days we're talking to several marriage bureaus and matchmakers about my shaadi, and one consistent complain that these bureaus and matchmakers make about the current state of their profession is that online matrimonial portals have given their business a tough competition. This is understandable - using portals such as BharatMatrimony or SimplyMarry, people are now able to look at a large number of profiles at a fraction of the cost compared to the traditional methods.

That being said, I believe that bureaus and matchmakers can actually use these portals to bolster their profession. Here's how - paid/premium accounts on these portals allow the user to view the contact details of a profile. Matchmakers should take a premium subscription on these websites and should identify profiles that seem relevant to the requirements of their offline clients. They can then view the phone numbers, etc., of these profiles and initiate contact with them on the behalf of their offline clients.

Online marriage portals are without doubt a serious and disruptive competitive threat to traditional matchmakers, but this cloud too has a silver lining.