Placing search-induced ads on the extreme right of a webpage is going to be significantly less effective on large-sized, widescreen monitors, as the images below demonstrate (it is important to emphasize that this effect can be appreciated better by actually sitting on a large, widescreen LCD, than by merely looking at the screenshots below):
It is easy to see that for all practical purposes, search-ads are invisible to a user on a large, widescreen monitor, if they are placed on the extreme-right. The user's eyes are affixed to the left, leading to the search-ads getting ignored automatically.
And users only click ads they see...
And users only click ads they see...
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