It isn't correct to only compare listed sale price when comparing a product at an online retail website like Flipkart with an offline store like Easyday. Some of the other, intangible factors to be included are:
- Time saving when ordered online [no need to go to store, etc.].
- Parking and fuel saving.
- Vehicle wear and tear saving.
It might be tough to assign exact monetary value to these factors, but it cannot be doubted that these positive aspects of online retail certainly reduce the actual price of the product to below the list price that we see on online retail websites [even if it's tough to determine the extent of the reduction].