Monday, December 21, 2015

Printed versions of newspapers act as free advertising for the newspaper and are thus more valuable than mere revenue collections

Newspaper companies which ponder whether to discontinue their print editions and go digital-only shouldn't forget that the print editions of their respective newspapers also perform free advertising for their newspapers. When people read print editions of newspapers at airports, inside airplanes, at cafes and restaurants, or inside metro trains, etc., they're advertising the newspaper for free - others watch these people.

Secondly, the type of people who are publicly seen reading your newspaper helps to establish the image and standard of your newspaper. If suited guys, for example, are seen reading The Wall Street Journal, it helps to establish that corporate folks read this newspaper and thus pulls in others of the same type who aren't reading WSJ already.

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